Group Long Term Care Insurance Site

Genworth wanted to get into the space of employer benfits. They decided to do this by creating a group Long Term Care Insurace product. Because of the lack of knowledge around the LTCi, the site had to not only allow users to purchase the insurance plan, but also teach them about it along the way. This project was my first major dive into being the UX Designer and Researcher for a website.

• Client: Genworth
• Category: Research & Design